About Us

Netizen Insights, LLC was founded in January of 2017 by Rich Oloffson & Sean Engle.  Rich and Sean are both Award-Winning market researchers with a combined 20 years’ experience in that discipline.  On this site they share their expertise and philosophies on many different aspects of market research.

CO-FOUNDER:  Rich Oloffson
Rich is a graduate of the University of Iowa and holds a Master’s Degree from Purdue University.  He has a diverse array of market research experiences from copy testing on durable goods in Germany to influencing shopper based design strategies at Walmart.  He has worked on multiple “billion dollar brands” at both P&G and Mars, Inc.  Rich has a particular passion for building brands by leveraging social media to help retailers and manufacturers better understand their shoppers.


CO-FOUNDER:  Sean Engle
Sean is a graduate of Texas State University – San Marcos and a proud veteran of the United States Marine Corps.  Sean approaches the field of market research with an extreme bias for action.  This has served him well in his broad range of shopper insights roles influencing retailer and channel strategies across Mass, Club, Online Pure Play, and Professional Supply.  His work at P&G and the Clorox Company have made him a leading expert on fast moving consumer goods and professional products.  Sean has a strong passion for turning insights into action.

In addition to the insights and knowledge shared here at NetizenInsights.com, Rich and Sean also own and operate one of the web’s leading YouTube analytics sites, Statsheep.com.  If you are a YouTuber looking to grow your site, or an advertising agency looking for insights of potentials YouTubers to partner with, do not hesitate to contact us here or through Statsheep.

Please note that all opinions expressed on this website by our founders, their agents, or contributors are their opinions and don’t represent the the opinions, positions, or beliefs of their current, former, or future employers. All content is owned by Netizen Insights, LLC and therefore cannot be copied, distributed, or repurposed without prior consent.